“Personalization” has long been a buzzword in marketing. A 2018 study shows that 98% of marketers believe that personalization has an impact on advancing customer relationships, but only 31% of marketers believe that they are getting personalization right....
The world of digital marketing is ever evolving, responding to changes in customer preferences and always looking to develop more efficient means of building strong customer connections. Marketers have looked to an array of tools and platforms—from CDPs, DMPs, DSPs...
Across virtually every industry, marketers want to provide their customers with personalized experiences that build engagement and brand loyalty. For many, the challenge is in developing an efficient, effective way to leverage the range customer touchpoints now...
How did the automotive industry fare this quarter? The latest IgnitionOne Automotive Industry Report highlights that automotive marketers should prioritize mobile as a key channel: site visits on mobile now surpass desktop visits by 20 percentage points. Globally,...
How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...
The world of digital marketing isn’t slowing down by any means. The arrival of a new year brings new challenges and new opportunities to connect with customers. As we enter 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry...
