With the modern customer owning an average of 6.9 connected devices by 2020, marketers have more opportunities than ever to reach and engage their customers. More devices and channels mean that every customer journey is increasingly complex and unique; marketers need...
How did the hospitality industry fare this quarter? The latest IgnitionOne Hospitality Industry Report analyzes trends across 5.3M direct to website bookings, $1.7B in total revenue, and $2.74B in lost revenue due to cart abandonment. Relative to last quarter,...
How did the automotive industry fare this quarter? The latest IgnitionOne Automotive Industry Report highlights that automotive marketers should invest in optimizing their strategy on mobile: More site visitors are visiting automotive websites on their mobile phone...
As the retail industry evolves to the digital era, more retailers are implementing AI and machine learning tools to improve their ecommerce efforts. A study by Juniper Research estimates that retailers globally will spend up to $12 billion on AI services by 2023, up...
As more digital channels become available, today’s shoppers have come to expect a seamless customer experience across all touchpoints, online and offline. This means that retail marketers have to ensure that they’re leveraging available data and technology...
With changing consumption trends and new technology coming into play, digital marketers need to adapt quickly to ensure high engagement with their customers. The Big Book of Digital Marketing from IgnitionOne, published every year, provides a comprehensive resource...
