Artificial Intelligence in Retail

As the retail industry evolves to the digital era, more retailers are implementing AI and machine learning tools to improve their ecommerce efforts. A study by Juniper Research estimates that retailers globally will spend up to $12 billion on AI services by 2023, up by 230% from the estimated $3.6 billion spend in 2019. Such large, industry-wide investments indicate that retailers have high hopes that AI will help them deliver a successful omnichannel strategy and survive the much-foretold retail apocalypse.

This report from Internet Retailer offers insights into how several global retailers are leveraging AI and machine learning to offer a better customer experience and deliver personalized content that boosts customer engagement.

IN THIS REPORT:

• How AI helps one brand optimize order management
• Recognizing individual shoppers as the same customer across sessions
• Maximizing first-party data to offer quicker and better product recommendations
• How Customer Intelligence leverages AI and machine learning to drive customer engagement