Automotive Industry Report: Q1 2019

How did the automotive industry fare this quarter? The latest IgnitionOne Automotive Industry Report highlights that automotive marketers should invest in optimizing their strategy on mobile: More site visitors are visiting automotive websites on their mobile phone YoY, but low engagement on mobile indicates potential missed opportunity to capture those customers.

With first-party data gathered from more than 350 manufacturers and dealer websites across more than 50 countries, the Automotive Industry Report looks at global car segment trends for insight on how automotive marketing can shift gears and drive growth as we head into the next quarter.

Find out more about current trends in the automotive industry and see how you fared against industry benchmarks this quarter, while discovering new insights to help you and your team deliver the best results.

KEY INSIGHTS

• Global site visits fell by 3% from last year; traffic on desktop fell but mobile site visits continue to grow YoY
• Average engagement fell by 13% from last year; mobile engagement fell, but engagement on desktop increased by 71% YoY
• Higher interest rates and higher vehicle prices likely contributed to a 14% decline in lead volume in North America
• SUVs remain popular, while compact cars drew an increase in share of site visits in North America