Connecting the Customer Journey with IDR
With the modern customer owning an average of 6.9 connected devices by 2020, marketers have more opportunities than ever to reach and engage their customers. More devices and channels mean that every customer journey is increasingly complex and unique; marketers need to ensure that they’re leveraging technology that can help them truly understand each customer’s relationship with their brand.
Identity resolution (IDR) enables marketers to recognize each customer as the same individual no matter the channel or device they use. With IDR, marketers can analyze the full range of each customer’s interactions with their brand and deliver consistently personalized messaging throughout the customer journey.
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