Omnichannel and the Future of Stores

As more digital channels become available, today’s shoppers have come to expect a seamless customer experience across all touchpoints, online and offline. This means that retail marketers have to ensure that they’re leveraging available data and technology to deliver a unified omnichannel experience that engages the customer with consistent, effective personalized interactions that drive engagement.

This report from Internet Retailer features a range of articles that explore the opportunities and challenges of omnichannel retail.

IN THIS REPORT:

• The challenges large retail chains face when implementing the latest omnichannel technologies in stores
• Prominent grocery chains are investing in ecommerce to drive sales growth online
• A test of 10 retailers’ omnichannel services reveals areas of success and room for improvement
• How Customer Intelligence tools help retailers build brand loyalty