Omnichannel and the Future of Stores
As more digital channels become available, today’s shoppers have come to expect a seamless customer experience across all touchpoints, online and offline. This means that retail marketers have to ensure that they’re leveraging available data and technology to deliver a unified omnichannel experience that engages the customer with consistent, effective personalized interactions that drive engagement.
This report from Internet Retailer features a range of articles that explore the opportunities and challenges of omnichannel retail.
IN THIS REPORT:
- The challenges large retail chains face when implementing the latest omnichannel technologies in stores
- Prominent grocery chains are investing in
ecommerceto drive sales growth online
- A test of 10 retailers’ omnichannel services reveals areas of success and room for improvement
- How Customer Intelligence tools help retailers build brand loyalty