Hospitality Industry Report: Q4 2018

Jan 31, 2019

Hospitality Industry Report: Q4 2018

How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart abandonment. These numbers extrapolate to an estimated $5.4B in total revenue and just under $10B in lost revenue over the course of a full year.

With first-party data gathered from more than 18,000 hotel properties across over 50 hotel brands, the Hospitality Industry Report looks at global trends including site visitation, likelihood to complete a booking, and site activity prior to booking. The report also analyzes trends in booking details such as lead time, length of stay, and booking values. The data is aggregated to show trends over time as well as by hotel tier.

Fill out the form to access the full report for more insights and see how you compared to key industry benchmarks over the last quarter.

  • Impact of government shutdown on travel activity
  • Negative correlation between hotel tier and customer activity on site prior to booking
  • Upscale and Luxury bookings see longest time between booking date and hotel check-in date
  • Largest increase in cart abandonment for Economy and Midscale hotels
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