“Personalization” has long been a buzzword in marketing. A 2018 study shows that 98% of marketers believe that personalization has an impact on advancing customer relationships, but only 31% of marketers believe that they are getting personalization right....
The world of digital marketing is ever evolving, responding to changes in customer preferences and always looking to develop more efficient means of building strong customer connections. Marketers have looked to an array of tools and platforms—from CDPs, DMPs, DSPs...
There’s no time like the present; the old adage encourages living in the moment and taking opportunities as they arise. This approach to life can be difficult to apply to marketing, but in the age of Customer Intelligence, marketers have no excuse. Today’s customers...
Across virtually every industry, marketers want to provide their customers with personalized experiences that build engagement and brand loyalty. For many, the challenge is in developing an efficient, effective way to leverage the range customer touchpoints now...
How did the automotive industry fare this quarter? The latest IgnitionOne Automotive Industry Report highlights that automotive marketers should prioritize mobile as a key channel: site visits on mobile now surpass desktop visits by 20 percentage points. Globally,...
eTail West—we’re officially a week away. If your company is sending you to Palm Springs on their dime, it’s your responsibility to do the work before, during, and after the conference. With so much going on, it’s easy to lose track of all the panels, meetups, keynote...
With the emergence of new devices and platforms for e-commerce, retail marketers have to optimize their strategy across more customer touchpoints than ever. The customer journey isn’t the linear path to purchase it once might have been—today’s customers switch between...
NEW YORK, Feb. 05, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and data analytics provider with a focus on the travel and hospitality sector, today announced the release of its inaugural Hospitality Industry Report, establishing key...
Every day there seems to be a new device, format, channel that is vying for customer attention. The average number of touchpoints that contribute to an eventual purchase decision will vary greatly depending on the product and the customer, but one thing is for sure:...
Last night, IgnitionOne hosted a CMOdinner at Aureole in New York, welcoming marketers from leading brands including L’Oreal, Bloomingdales, Equinox, Pinterest, La Mer, Barneys and more. The event was intended to foster conversation about the challenges that marketers...
