Trendspotting: Omnichannel Personalization
Every day there seems to be a new device, format, channel that is vying for customer attention. The average number of touchpoints that contribute to an eventual purchase decision will vary greatly depending on the product and the customer, but one thing is for sure: Brands need to be top-of-mind at every turn and on every screen. However, there is a fine line between being annoying and being helpful.
Customers used to think it was
For example, a recent campaign by the world’s leading retailer of luxury consignment clothing engaged customers with relevant messaging across
This personalized omnichannel approach delivered significant cost savings and increased conversion rates while connecting with customers in a meaningful way.
+58% Better Conversion Rates
-25% Lower Cost per Action
+57% Higher Return on Advertising Spend
Leverage the power of personalized messaging across every customer touchpoint.
IgnitionOne’s Customer Intelligence Platform is your turnkey solution to engaging your customer at just the right time, in just the right way.
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