IgnitionOne Generates More Website Leads for Volvo Car UK

IgnitionOne Generates More Website Leads for Volvo Car UK

CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...
Customer Intelligence Platform: Build or Buy?

Customer Intelligence Platform: Build or Buy?

To build lasting customer relationships, marketers need to understand who their customers are, what they want, and when they want it. By now, forward-thinking CMOs have recognized the power of Customer Intelligence and how it delivers real-time insights and in-depth...
CDP vs. CIP

CDP vs. CIP

The competitive nature of omnichannel marketing in the digital era means that marketers are constantly adapting and innovating in response to changing trends. When a new channel or technology emerges, marketers need to be quick to explore its potential for customer...