Lindner Hotels Boosts Email Engagement 400% With Customer Intelligence
CHALLENGE
Lindner Hotels & Resorts wanted to increase their customer database size and bolster direct bookings online by encouraging more email newsletter signups on their website.
SOLUTION
Lindner Hotels implemented IgnitionOne Customer Intelligence and leveraged IgnitionOne Website Personalization to present engaged customers with a personalized interaction that prompted signup for their newsletter. To incentivize form completion, Lindner presented a discount voucher offer redeemable at Lindner properties.
RESULTS
By reaching their most engaged customers with an incentivized offer, Lindner enjoyed a signficant increase in newsletter registrations – with a significant number of customers subsequently redeeming their vouchers.
- 400% increase in email signups
- 18% increase in voucher requests
“IgnitionOne is our top partner in driving onsite conversions for our hotel group.”
