Acer Boosts Traffic to Online Retailers up to 32% with Customer Intelligence from IgnitionOne
CHALLENGE
Acer was challenged with driving more qualified leads from their online store to independent retail partner websites – and was looking to identify interested customers to drive them to websites where they could complete their purchase.
SOLUTION
Acer leveraged IgnitionOne Customer Intelligence to identify purchase-ready customers on their website at the optimal moment of consideration – and then display a personalized message featuring each customer’s products of interest that encouraged them to complete a purchase with a retail partner. As a result, Acer was able to foster customer engagement and boost referral traffic to their retail partners.
RESULTS
- 11% traffic lift in North America
- 32% traffic lift in U.K.
- 19% traffic lift in Europe
“We’ve only scratched the surface of what we can do with Customer Intelligence by IgnitionOne. Knowing exactly what your customer is looking for is extremely powerful.”