Mazda Boosts Test Drive Appointments 3X With Website Personalization from IgnitionOne

Mazda Motor Europe wanted to boost online test drive bookings and other information requests by improving their capabilities to target customers on their website with personalized offers. Furthermore, these offers needed to be available across geographies and models.

Mazda Motor Europe implemented Customer Intelligence from IgnitionOne, which accumulates real-time data on customer behavior on Mazda’s website – including vehicles of interest, levels of engagement, and likelihood of conversion. Along with IgnitionOne Website Personalization, Mazda now targets their most engaged customers to present relevant offers at key moments of consideration in their purchase journey. Combining Score-based triggers with factors such as time spent on page and engagement with vehicle configurators, Mazda provides personalized interactions that display variable messaging for their various local markets.

 

With IgnitionOne, Mazda Motor Europe achieved higher consideration rates for all their offers – including test drives and information requests – and was able to easily adapt messaging for 30+ markets.