Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for individuals interacting with the site.
IgnitionOne Customer Intelligence enables Volvo Car UK to profile customers on their website in real-time – and measures each individual’s level of engagement and vehicles of interest. As a result, Volvo is able to identify each individual customer’s primary interests and engage them with relevant messaging. Once an individual crosses a defined engagement threshold, IgnitionOne Website Personalization displays video with their principal vehicle of interest, and calls-to-action encourages the customer to schedule a test drive at a nearby dealer.
IgnitionOne proactively engaged a subset of Volvo Car UK’s site customers — and over the test period was able to lift lead volume by 25%.
- 7% show rate
- 25% view completion rate (15 sec video)
- 10% view completion rate (30 sec video)
- 25% uplift in leads
“At Volvo we put customers first. IgnitionOne Customer Intelligence helps us ensure our web visitors receive the right message at the right time, wherever they are in the purchase journey”
– DAVE COTTRELL
DIGITAL MANAGER, VOLVO CAR UK