Customer data platforms and other data solutions are the number one tech being implemented by enterprise companies right now. But while CDPs are at the top of every marketer’s wishlist, research suggests that CDPs are failing to live up to expectations. For example,...
Imagine if furnishing your home were as easy as getting everything you need from a single online company that has everything—bedding, linens, lighting, furniture, and more. It’s seamless and coordinated, with the consumer getting the benefit of buying from multiple...
As part of IgnitionOne’s work with over 65 leading hotel brands, we analyzed the volume of hotel site visitors that come from third-party sites—such as metasearch products and OTAs—and how this changes over time. We analyzed these volumes by hotel segment to...
Chatbots could potentially save companies $8 billion annually by 2022. That is an enormous amount of money and perhaps the explanation for why more and more companies are turning to chatbots for support. The real question is, what is a chatbot? Chatbots are...
How did the automotive industry fare this quarter? Despite the rising costs of new vehicle ownership, the latest IgnitionOne Automotive Industry Report found that customer engagement in Q2 was 12% higher YoY. On desktop specifically, engagement grew by 41% YoY,...
A lot of companies are compared to the innovators of their space. But when you are one of those innovators—in this case, Birchbox—eventually you’ll have other players to contend with. How do you continue to grow, stay relevant, and innovate to stay a...
“Don’t you love New York in the fall? It makes me want to buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.” Joe Fox had it right. There’s something exciting about back-to-school season, full of anticipation...
Customer, team, data: Prioritizing these three aspects is essential to the success of any retail operation. Emily Culp is an expert at this. She currently leads beauty brand Cover FX as CEO, bringing experience that ranges from managing call centers to making...
With the ever-increasing number of devices per consumer, marketers are challenged to track a dizzying amount of online activity to the same person. Consider the average consumer that is researching vacation options: the journey might begin on their mobile device...
The consultancy guarantees results for global marketers with expert support in customer data management, media execution, and omnichannel personalization NEW YORK, Aug. 01, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader,...
