Automotive Industry Report: Q2 2019

How did the automotive industry fare this quarter? Despite the rising costs of new vehicle ownership, the latest IgnitionOne Automotive Industry Report found that customer engagement in Q2 was 12% higher YoY. On desktop specifically, engagement grew by 41% YoY, highlighting that automotive marketers need to leverage technology that helps them reach customers with real-time messaging on their website to drive more conversions and increase leads.

With first-party data gathered from more than 350 manufacturers and dealer websites across more than 50 countries, the Automotive Industry Report looks at global car segment trends for insight on how automotive marketing can shift gears and drive growth as we head into the next quarter.

Learn more about current trends in the automotive industry and see how you fared against industry benchmarks this quarter, while discovering new insights to help you and your team deliver the best results.

KEY INSIGHTS

• Mobile devices continue to grow in importance, now accounting for 55% of all site visits
• Engagement on mobile and tablet fell, but desktop engagement consistently rises YoY
• SUVs remain popular, accounting for 34% of all leads and 32% of all site visits
• In Europe: Site visits increased YoY, with Poland and Russia showing positive growth