With 92% of car buyers researching online before buying a car, it’s no wonder that the automotive industry is looking to transform their online sales. From fashion and beauty to home and tech, all the way down to groceries, more and more consumer goods can be...
Some of the greatest companies have come from solving a need the founders had themselves, insisting: “There must be a better way.” Fast-growing, direct-to-consumer furniture brand Burrow is one of them. Kabeer Chopra, co-founder and CPO of Burrow, shares the...
2019 has been a challenging year for the automotive industry. Sales are expected to fall by 3.6% in the US, while marketing budgets are predicted to not grow more than 1% in 2019. It’s now more important than ever for automotive marketers to fully leverage their...
How did the hospitality industry fare this quarter? In Q2, the IgnitionOne Hospitality Industry Report tracked 5.7 million direct bookings, $1.7 billion in total revenue, and an estimated $3.2 billion in lost revenue due to cart abandonment. Relative to the previous...
The modern customer not only expects, but demands personalization. Studies show that 78% of customers will only engage with brand messaging that is personalized. With such high stakes, retailers need to prioritize personalization to ensure that they’re...
IgnitionOne was featured in a report from MarTech Advisor, “Finding the Right Customer Data Platform in An Evolving Market: The Progressive Marketer’s Buyers’ Guide to CDPs.” The report is an objective comparison of CDP vendors in the industry...
With the modern customer owning an average of 6.9 connected devices by 2020, marketers have more opportunities than ever to reach and engage their customers. More devices and channels mean that every customer journey is increasingly complex and unique; marketers need...
Is this the birth of a totally new kind of retail concept — and a sign that retail, 20 years from now, might look (and feel) completely different? It’s The Phluid Project, where the “Ph” references “balance”. Founder/CEO Rob Smith shares...
Although the modern customer journey spans multiple channels, a brand’s website is arguably the most important. After all, websites are often the first touchpoint: customers will start there to learn about the brand, consider their product or service, perhaps browse...
It’s true—she’s real. There really is a Melissa at Baked by Melissa, the popular and unique New York born bakery known for its seemingly endless varieties of tiny cupcakes, with 14 retail locations and a burgeoning ecommerce business that now outpaces the...
