Online Personalization in Ecommerce

The modern customer not only expects, but demands personalization. Studies show that 78% of customers will only engage with brand messaging that is personalized. With such high stakes, retailers need to prioritize personalization to ensure that they’re capturing—and retaining—customers’ attention.

This report from Internet Retailer, “Online Personalization in Ecommerce,” offers insights into how several global retailers are delivering personalized products and experiences to their customers to boost engagement and cultivate brand loyalty. 

IN THIS REPORT:

• How Nike leverages technology to ensure a personalized fit
• Leveraging AI to provide a personalized customer journey
• How personalization enhances a loyalty program and creates the opportunity for retailers to upsell
• How Customer Intelligence powers real-time personalization with first-party data