How did the automotive industry fare this quarter? The latest IgnitionOne Automotive Industry Report highlights that automotive marketers should invest in optimizing their strategy on mobile: More site visitors are visiting automotive websites on their mobile phone...
DTC brands like Casper, the successful mattress company, have made names for themselves as the next generation of unicorns. DTC companies’ seismic success has been mainly attributed to their ability to consistently nail the customer experience. Clearly, without a...
Marketers know that a customer can be won or lost with a single interaction. A negative experience is often enough to sour a customer’s impression of a brand, while a positive, engaging experience can inspire affinity and cultivate brand loyalty. While the jury is out...
NEW YORK, April 23, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced its use of Amazon Neptune to further enhance IgnitionOne’s Customer Intelligence Platform (CIP) with amplified identity resolution capabilities,...
Marketers can learn a tremendous amount from the success that direct-to-consumer (DTC) brands have experienced over the past five years. DTC brands have flourished because of their ability to collect valuable, reliable first-party data. They’ve solidified a brand...
Original article by Christopher Hansen for Retail TouchPoints In 2019, Gen Z will surpass Millennials as the most populous generation, comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest...
As the retail industry evolves to the digital era, more retailers are implementing AI and machine learning tools to improve their ecommerce efforts. A study by Juniper Research estimates that retailers globally will spend up to $12 billion on AI services by 2023, up...
Marketers use a range of different metrics to assess the efficacy of their marketing and media spend. One crucial metric is their customer acquisition cost, or CAC. For marketers in the early stages of high growth, CAC is a necessary metric that guides many investment...
What is happening Instagram recently debuted a new feature that enables shoppers to purchase products without leaving the app. The program is still in its testing phase and is currently only available to a limited number of retailers, including Nike, H&M, Revolve,...
As more digital channels become available, today’s shoppers have come to expect a seamless customer experience across all touchpoints, online and offline. This means that retail marketers have to ensure that they’re leveraging available data and technology...
