IgnitionOne uses Amazon Neptune to Power Identity Resolution at Scale
NEW YORK, April 23, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced its use of Amazon Neptune to further enhance IgnitionOne’s Customer Intelligence Platform (CIP) with amplified identity resolution capabilities, allowing for greater cross-device performance and cross-browser audience activations.
IgnitionOne will leverage Amazon Neptune’s extensive database engine to increase its CIP capabilities and extend audience reach through the combination of first and third-party data. The multifaceted cloud strategy will also allow IgnitionOne to dynamically link identities across devices and browsers in real time. This extends IgnitionOne’s Customer Intelligence capabilities through identity resolution and will be at the core of cross-device and cross-channel attribution capabilities.
“Amazon Neptune enables IgnitionOne to provide enterprise marketers advanced identity resolution, giving them a single view of their customer. With Amazon Neptune, we process hundreds of millions of data points each day which powers personalized 1:1 marketing across all devices and channels,” said Stephen Marshall, Chief Information Officer at IgnitionOne. “Amazon Neptune’s fast and reliable graph database delivers the performance and efficiency we need to connect marketers to their customers.”
IgnitionOne’s CIP goes beyond traditional Customer Data Platform (CDP) capabilities, giving brands deeper insights for better omnichannel engagement. IgnitionOne’s clients can now reap the benefits of Amazon Neptune’s extensive database and performance metrics while receiving further insights into key audience segments.
For more about IgnitionOne’s full product suite, visit https://www.ignitionone.com/.
IgnitionOne’s leading Customer Intelligence Platform empowers marketers to find and engage their most valuable customers across channels using a data-driven approach. By focusing on cross-channel scoring and robust personalization, IgnitionOne’s technology provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement to maximize overall results. IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 600 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Media.
Kite Hill PR, Rachel Jermansky