How did the automotive industry fare this quarter? Despite the rising costs of new vehicle ownership, the latest IgnitionOne Automotive Industry Report found that customer engagement in Q2 was 12% higher YoY. On desktop specifically, engagement grew by 41% YoY,...
How did the automotive industry fare this quarter? The latest IgnitionOne Automotive Industry Report highlights that automotive marketers should invest in optimizing their strategy on mobile: More site visitors are visiting automotive websites on their mobile phone...
How did the automotive industry fare this quarter? The latest IgnitionOne Automotive Industry Report highlights that automotive marketers should prioritize mobile as a key channel: site visits on mobile now surpass desktop visits by 20 percentage points. Globally,...
