In this age of instant gratification, it is no wonder that BOPIS (buy online, pickup in-store) has become so popular. The offering creates immense value, both for the customer—who might prefer to save on shipping costs or simply doesn’t want to wait to receive...
Since its debut in 2015, Amazon Prime Day has become one of the biggest e-commerce events of the year. On Prime Day, Amazon slashes the price of thousands of its products, exclusively for Prime members. Prime Day 2018 was the biggest yet, creating a ripple effect...
Original article by Christopher Hansen for TotalRetail With 87 percent of shoppers beginning their customer journey in digital channels, brick-and-mortar retailers need to invest in optimizing their e-commerce strategy. For most brands, online shopping presents new...
2019 is shaping up to be a challenging year for the automotive industry, with sales in the US expected to fall by 3.6%. To turn these numbers around, automotive marketers need to leverage technology to deliver an omnichannel strategy that engages their customers and...
Part of being a marketer means continually innovating your strategy. Particularly in the digital era, when new technology and engagement channels rapidly influence consumption trends, marketers have to ensure that they’re adapting their strategy to better engage...
Background Apple recently stated that it is proposing a new “Privacy Preserving Ad Click Attribution” standard with the World Wide Web Consortium (W3C), in the hopes of creating a new standard for in-browser advertising measurement. This announcement, along with...
