Original article by Christopher Hansen for MarTech Advisor Having been in the adtech space for over two decades, I have seen many of the prognostications about the “year of this” and the “year of that.” There is no doubt that in 2018 the noise around Customer Data...
How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...
Every year, new marketing channels emerge just as others fade from relevance. With each new channel, new opportunities emerge for data collection, targeting, engagement, measurement, and optimization. If you downloaded our report predicting the 9 Trends of 2019,...
The world of digital marketing isn’t slowing down by any means. The arrival of a new year brings new challenges and new opportunities to connect with customers. As we enter 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry...
NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia,...
When Google announced that it was bringing Hotel Ads, its hospitality metasearch offering, under the Google Ads umbrella, the update brought unprecedented opportunity to hotels. Hotel Ads has become an increasingly valuable channel for hoteliers and OTAs alike,...
Original article by Christopher Hansen for TotalRetail If you love fast-paced, heart-racing, stress-inducing drama and intrigue, it’s a great time to be in retail marketing. On any given day, the news vacillates from the impending retail apocalypse to the...
In the past couple years, the customer data platform (CDP) has been the shiny new toy that data-driven marketers have been getting excited about. It was said to be the perfect solution to every omnichannel marketer’s needs. The CDP was born out of envy; about six...
Data is at the core of any effective marketing strategy. As a wealth of customer data becomes increasingly available, marketers now have the ability to make informed decisions for effective personalization that boosts customer engagement. Last week, we laid out the...
It’s a new year, and changes are sure to come in the digital marketing landscape. The industry is volatile as ever, with the emergence of new channels, new technology, and changing customer preferences. We expect several industry trends to proliferate this year, but...
