The IgnitionOne Guide to Google Hotel Ads

Jan 22, 2019

The IgnitionOne Guide to Google Hotel Ads

When Google announced that it was bringing Hotel Ads, its hospitality metasearch offering, under the Google Ads umbrella, the update brought unprecedented opportunity to hotels. Hotel Ads has become an increasingly valuable channel for hoteliers and OTAs alike, delivering higher conversion rates and ROI. The absorption of Hotel Ads into the Google Ads platform provides hotel marketers with extended capabilities for optimizing their ad campaigns and more precise audience targeting.

When it comes to digital marketing, hotel brands have long been playing catch up with OTAs, which have larger budgets and massive reach—until now.

Google Hotel Ads gives hotel marketers the ability to appear on the first page of a Google search, which could significantly increase their customer base. To take full advantage of the Hotel Ads offerings, hotel marketers must first understand how to incorporate it within campaigns.

Fill out the form to access our report, the IgnitionOne Guide to Google Hotel Ads.

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