eTail West—we’re officially a week away. If your company is sending you to Palm Springs on their dime, it’s your responsibility to do the work before, during, and after the conference. With so much going on, it’s easy to lose track of all the panels, meetups, keynote...
With the emergence of new devices and platforms for e-commerce, retail marketers have to optimize their strategy across more customer touchpoints than ever. The customer journey isn’t the linear path to purchase it once might have been—today’s customers switch between...
NEW YORK, Feb. 05, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and data analytics provider with a focus on the travel and hospitality sector, today announced the release of its inaugural Hospitality Industry Report, establishing key...
Every day there seems to be a new device, format, channel that is vying for customer attention. The average number of touchpoints that contribute to an eventual purchase decision will vary greatly depending on the product and the customer, but one thing is for sure:...
Last night, IgnitionOne hosted a CMOdinner at Aureole in New York, welcoming marketers from leading brands including L’Oreal, Bloomingdales, Equinox, Pinterest, La Mer, Barneys and more. The event was intended to foster conversation about the challenges that marketers...
