Retailers are constantly looking to improve the shopping experience to better engage customers and build brand loyalty. The physical store is no longer just a place for transactions; customers now expect an immersive and unique showroom experience. Common enhancements...
Is a website essential for selling your products online? If you ask Heather Marie Udo, online retail expert and founder and CEO of Shoppable, she’ll tell you the answer is likely “no”—or at least, that we are moving toward a future in which this will be true....
Customer data platforms and other data solutions are the number one tech being implemented by enterprise companies right now. But while CDPs are at the top of every marketer’s wishlist, research suggests that CDPs are failing to live up to expectations. For example,...
Imagine if furnishing your home were as easy as getting everything you need from a single online company that has everything—bedding, linens, lighting, furniture, and more. It’s seamless and coordinated, with the consumer getting the benefit of buying from multiple...
As part of IgnitionOne’s work with over 65 leading hotel brands, we analyzed the volume of hotel site visitors that come from third-party sites—such as metasearch products and OTAs—and how this changes over time. We analyzed these volumes by hotel segment to...
