No longer a phenomenon from a futuristic science fiction movie, voice technology is here and has completely changed our everyday lives. From simple hands-free tasks like making a call or getting directions, to ordering groceries and learning about the news of the day,...
The billboards that used to line highways with stale, dated messaging have been transformed for the digital age. Thanks to technology, these messages can now take many shapes and sizes and are able to target messaging based on audience, time of day, and other...
Technology has completely transformed the way people shop. While the digital marketplace has been a game changer for all brands, the convenience and sensibility of shopping online have created enormous opportunity for DTC brands in particular. The direct, instant...
The idea of actually mapping out the typical customer journey can be intimidating and overwhelming. It is no longer that linear path to purchase that we learned many moons ago in Marketing 101. There are now so many variables—thanks to the growing number of...
Every day there seems to be a new device, format, channel that is vying for customer attention. The average number of touchpoints that contribute to an eventual purchase decision will vary greatly depending on the product and the customer, but one thing is for sure:...
