With the emergence of new devices and platforms for e-commerce, retail marketers have to optimize their strategy across more customer touchpoints than ever. The customer journey isn’t the linear path to purchase it once might have been—today’s customers switch between...
Every day there seems to be a new device, format, channel that is vying for customer attention. The average number of touchpoints that contribute to an eventual purchase decision will vary greatly depending on the product and the customer, but one thing is for sure:...
Last night, IgnitionOne hosted a CMOdinner at Aureole in New York, welcoming marketers from leading brands including L’Oreal, Bloomingdales, Equinox, Pinterest, La Mer, Barneys and more. The event was intended to foster conversation about the challenges that marketers...
Original article by Christopher Hansen for MarTech Advisor Having been in the adtech space for over two decades, I have seen many of the prognostications about the “year of this” and the “year of that.” There is no doubt that in 2018 the noise around Customer Data...
Every year, new marketing channels emerge just as others fade from relevance. With each new channel, new opportunities emerge for data collection, targeting, engagement, measurement, and optimization. If you downloaded our report predicting the 9 Trends of 2019,...
Original article by Christopher Hansen for TotalRetail If you love fast-paced, heart-racing, stress-inducing drama and intrigue, it’s a great time to be in retail marketing. On any given day, the news vacillates from the impending retail apocalypse to the...
