There are so many touchpoints along the customer journey that impact conversion. Wouldn’t it be great to know which ones are really worth it? Efficiency is the name of the game and if brands can identify which exposures are moving the needle, budgets can be planned...
Data, data, and more data. The amount of data available to brands can really be overwhelming. Thanks to technology and powerful real-time analytics, there is a plethora of customer information out there that can be sliced and diced in many different ways. From...
Retailers are constantly looking to improve the shopping experience to better engage customers and build brand loyalty. The physical store is no longer just a place for transactions; customers now expect an immersive and unique showroom experience. Common enhancements...
Customer data platforms and other data solutions are the number one tech being implemented by enterprise companies right now. But while CDPs are at the top of every marketer’s wishlist, research suggests that CDPs are failing to live up to expectations. For example,...
As part of IgnitionOne’s work with over 65 leading hotel brands, we analyzed the volume of hotel site visitors that come from third-party sites—such as metasearch products and OTAs—and how this changes over time. We analyzed these volumes by hotel segment to...
Chatbots could potentially save companies $8 billion annually by 2022. That is an enormous amount of money and perhaps the explanation for why more and more companies are turning to chatbots for support. The real question is, what is a chatbot? Chatbots are...
