Technology has completely transformed the way people shop. While the digital marketplace has been a game changer for all brands, the convenience and sensibility of shopping online have created enormous opportunity for DTC brands in particular. The direct, instant...
Over the last few years, subscription services have been on the rise. Driven almost exclusively by e-commerce brands, today’s subscription economy is rapidly growing—by more than 100% annually since 2013—and disrupting traditional retail expectations in fashion,...
Original article by Christopher Hansen for AdAge It seems advertising and marketing technology emerged from the basic principle of making the difficult easy. When search marketing was in its infancy and Google had to share the market with Yahoo!, AskJeeves, FindWhat,...
Quick-serve restaurants (QSRs) are embracing the digital era and are starting to experiment with subscription models. Perhaps hoping to replicate the success of direct-to-consumer brands, QSRs are realizing that a subscription program offers the opportunity to build...
What is happening Google has recently announced that by the end of 2019, it will move to a first-price auction model for all programmatic ad buying on its Google Ads platforms. With this announcement, Google joins competing exchanges including Index Exchange, OpenX...
With changing consumption trends and new technology coming into play, digital marketers need to adapt quickly to ensure high engagement with their customers. The Big Book of Digital Marketing from IgnitionOne, published every year, provides a comprehensive resource...
Today’s customer journey spans multiple channels and devices, across a brand’s website, mobile app, physical store, social media. Studies show that 87% of retailers believe that an omnichannel strategy is critical to success, which isn’t surprising given that...
In an era where each person is projected to own an average of 6.9 connected devices by 2020, marketers have innumerable opportunities for reaching and engaging with their customers. Multiple devices and channels mean that every customer journey is complex and unique;...
Original article by Will Margiloff for PerformanceIN The range of engagement channels available to marketers is ever increasing. It’s no longer enough for marketers to rely on a single digital channel to effectively engage with customers. This is especially true as...
The idea of actually mapping out the typical customer journey can be intimidating and overwhelming. It is no longer that linear path to purchase that we learned many moons ago in Marketing 101. There are now so many variables—thanks to the growing number of...
