Real-Time Interaction Management – the item on every marketer’s wishlist for 2018. It enables B2C marketers to meet customer expectations at the right moment, taking into account behavioral data to deliver the most relevant method of communication. In our...
Our complimentary Forrester report “Best Practices for Omnichannel Digital Media Buying” gives you the tried-and-true process you need to assemble your digital media into a seamless, high-performing omnichannel experience. Download this report to see what...
This year Black Friday and Cyber Monday sales soared – over $11B in sales. However, while these numbers are impressive, they don’t tell the full story. Almost $24B was left in shoppers’ carts during this period. Black Friday and Cyber Monday present...
Almost 70% of online shoppers fill their shopping carts only to ditch them right before the transaction is compelted – costing retailers billions of dollars in lost revenue each year. So, why do potential customers abandon their purchases in the first place, and...
Can you punch above your weight this Black Friday? The holiday season is a critical time to connect with customers and Black Friday is just the beginning. In this report, we examined 2016 Black Friday data to see which industries saw the biggest lifts in conversions...
The automotive industry is transforming at lightning speed and only the most successful brands will find ways to stay relevant. Consumers expect individualized experiences throughout the consumer journey, so leveraging strong personalization tactics and best practices...
Just as retailers begin to gain clarity on what makes millennials tick, a new generation emerged. Take a look at your kids, your nieces, nephews, cousins, the babysitter – this is generation Z; practical, self-reliant, social media obsessed, and armed with billion in...
As retailers begin preparations for the 2017 holiday season, they find themselves on a highly competitive landscape that is becoming increasingly intense.With dozens of new technology—and data-driven approaches for engaging consumers, retail brands will look to...
Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...
With over 140 million people booking travel online every year, the right digital marketing strategy can be the difference between fading into the background or standing out against the competition. That’s why IgnitionOne created the Field Guide to Travel and...
