2018 is shaping up to be the year of the customer. More marketers are recognizing the value of their first-party data – and the untapped potential that this data has to enhance the customer experience. Today’s customers have come to expect personalized interactions...
Original Article by Frank Goldberg for DealerMarketing Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear...
Original Article by Eric Bamberger for tnooz In September, Guggenheim Securities posited that Priceline may be backing away from the hotel metasearch channel and instead emphasizing brand marketing and building direct relationships. A casual search shows that...
In a world where Online Travel Agencies (OTAs) dominate hotel reservations, hoteliers have to figure out how to compete – especially with the emergence of Metasearch sites. The popularity of OTAs isn’t declining anytime soon; in fact, they capture at least 3 in every...
Original Article by Frank Goldberg for Dealer Marketing Magazine No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of...
Google will launch its own ad blocker for the Chrome web browser, which will officially roll out on Thursday, February 15. Publishers will be given a 30-day warning to comply with Google’s Better Ads Standard or they will block ads from their site. So, what are...
Auto marketers, it’s time to shift gears as users shift devices. More and more ad conversions are happening on mobile instead of desktop with the average person spending up to three hours a day browsing on their phones. This is just one of the findings from the latest...
If you haven’t incorporated AI or machine learning into your 2018 marketing strategy, there’s still time. AI will be used to facilitate personalization to a new level, and this year, expect everything to be personalized. We’ve entered a data-driven era that’s more...
By now you’ve probably heard about the changes Facebook is making to their algorithm. Long story short – marketers are going to have to spend more dollars to get their content in front of users. Just another hurdle in the day of a marketer’s life. Facebook is going to...
Original Article by Rachel Pierson for DealerMarketing Seasonality remains an important factor for automotive marketers, with car sales hitting their peak during spring and fall while declining in the winter. Year over year, auto marketers lean in to peaks and valleys...
