On April 27, Google announced that it would no longer allow marketers access to user IDs from DoubleClick Campaign Manager, its industry-leading ad server – ostensibly to protect user privacy in anticipation of the EU’s General Data Protection Regulation (GDPR)...
On March 8, Google began the beta rollout of Hotel campaigns for Hotel Ads, its metasearch product for hospitality marketers. Beginning in June, Google will completely transition all accounts to this new structure – providing hotel marketers with extended capabilities...
NEW YORK, June 05, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a new partnership with Ternio, the blockchain leader bringing transparency to programmatic digital advertising. IgnitionOne’s...
2018 is off to a great start for the automotive market! Site visits have increased globally, with strong growth in leads and higher overall site engagement. With first-party data gathered from more than 350 auto manufacturers and dealer websites across more than 50...
In March, Google announced its plan to help retailers compete with Amazon: the new Google Shopping Actions program, which allows retailers to list their products on Google Search — hosted across all of Google’s platforms. The program provides customers with a seamless...
Is your digital advertising strategy optimized to succeed in the modern B2B marketing environment? With emerging channels and new technology coming online, it’s essential for marketers to be continually adapting their tactics. In its first business-to-business digital...
Last week, IgnitionOne hosted our spring Women’s Retail Network event, moderated by Glossy’s Hilary Milnes. Here are the most valuable insights we gained from our talented Gen Z panelists: Aesthetics are key. Whether it’s a visually-appealing Instagram feed or a...
Original Article by Christopher Hansen for MarTech Advisor IgnitionOne’s Chief Product Officer, Christopher Hansen, explains how a goal-oriented approach, rather than a FOMO-induced tech buying spree, will be far more helpful to brand marketers and agencies in the...
The digital marketing landscape is changing quickly. That’s why every year, the team at IgnitionOne puts together a new edition of the Big Book of Digital Marketing – your go-to resource for thought leadership and fresh insights you can turn into action. Featuring...
On March 28th, 2018, Facebook announced that it would discontinue its “Partner Categories” feature — which enables advertisers to use third-party data to enhance ad targeting on Facebook. This change impacts any advertisers using data from Oracle, Nielsen, Experian,...
