Why Audience Strategy is the Key to Hoteliers Competing with OTAS
Original article by Danielle Gonzalez for Hospitality Net This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past eight years, Hotels...
Cart Abandonment Series Part 3: Incentivize
In Parts One and Two, we discussed how to effectively reach cart abandoners with the right message at the right time, on the right channel. Depending on the customer, this message might be a promotional offer, a discount, free shipping, and so on—these are all...
Why Google Ads is Critical to your Marketing Strategy
Original article on Hotel Management Google dominates the online search world, holding 63 percent of the market and 98 percent reach in the internet ecosystem, including its display network, according to Danielle Gonzalez, VP of hospitality at IgnitionOne, a customer...
Improve User Experience and Web Lead Quality Using Customer Intelligence
CHALLENGE Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website. SOLUTION Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to...
Cart Abandonment Series Part 2: DATA-DRIVEN REMARKETING
It’s important to remember that cart abandonment does not equate to disinterest. As we discussed in Part One of our cart abandonment series, the act of placing items in one’s cart does indicate reasonable intent to purchase, regardless of final outcome. Tip #2:...
POV: Facebook to Release 1st Party Cookie Option
What Is Happening Facebook has announced an option for advertisers to help circumvent the ITP 2.0 (Intelligent Tracking Protection 2.0)changes on Apple’s Safari. As a refresher, ITP 2.0 affects tracking domains and limits the use of tracking cookies, heavily impacting...
Cart Abandonment Series Part 1: Right Message, Right Time
With the holiday season approaching, now is the perfect time to demystify the prevalent issue of cart abandonment. Over the next several weeks, we’ll be publishing a series of articles that address some of the most common reasons for cart abandonment, and how digital...
Five Ways Travel Marketers Can Optimize Data Driven Marketing
With effective use of first-party data, brands can reach the right customers in real-time to take their most in-market customers to conversion. Here are five examples of how to do it right. By Seamus Whittingham for PerformanceIN The move to a digital, data-driven...
