Improve User Experience and Web Lead Quality Using Customer Intelligence
CHALLENGE
Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website.
SOLUTION
Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to determine customers’ vehicles of interest and levels of engagement in real-time. Toyota then leverages IgnitionOne Customer Intelligence to create audiences for social media, that they then target with offers that feature their vehicles of interest. As customers adopt take up the offers, resulting leads are passed directly to local dealer DMS systems.
RESULTS
By leveraging customer intelligence, Toyota is able to align social media messaging with their customers’ vehicles of interest – enhancing messaging relevance, and boosting the number of quality sales leads.
- 87% more clicks
- 360% more conversions
“The test was so successful…it’s [now] always on.”
