Originally published by Authority Magazine by Aaron Weiner I had the pleasure of interviewing Kelly DeRosa. As the Director, Retail Strategy at IgnitionOne, she works with retailers to identify priorities in their digital media strategy. With over eight years of...
Leading open industry platforms will provide digital ad exposure data in a transparent, standardized, privacy-conscious format to advertisers SAN FRANCISCO, Sept. 20, 2018 (GLOBE NEWSWIRE) — Today, the Advertising ID Consortium announced it will collaborate with other...
Last week, IgnitionOne hosted our Customer Summit in vibrant Brooklyn, New York. We enjoyed a lively two days packed with engaging discussions, insights from thought leaders, and networking against a backdrop of the Manhattan skyline. Below is a recap of the Summit’s...
What Is Happening At its Worldwide Developers Conference in June, Apple announced that it would soon begin rolling out Intelligent Tracking Prevention (ITP) 2.0, its system that prevents major web-tracking tools from identifying and tracking users on Safari. Apple...
Today’s customers have come to expect personalized interactions from brands. Marketers need a rich source of customer data to power these interactions. Historically much of this data has come from third parties, but in the midst of heightened concerns surrounding...
IgnitionOne was featured in The Relevancy Group’s inaugural report, “The Relevancy Ring: CDP Buyer’s Guide 2018.” IgnitionOne earned the Gold Award for Technical and Customer Support for our emphasis on agency-type services, and also received three Silver Awards in...
The IgnitionOne Customer Intelligence Platform recognized for its CDP capabilities amongst six leading vendors NEW YORK, Aug. 28, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, has earned the Gold Award for Technical and...
On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law, creating some of the strongest regulations for data collection practices in the United States. Similar to the General Data Protection Regulation (GDPR) in Europe, the purpose of the CCPA...
Last week, IgnitionOne hosted a summer breakfast panel featuring women in the retail industry, welcoming attendees from iconic brands such as Chanel, L’Oreal, Steve Madden, and Tarte. We were thrilled to come together to hear about how digital marketing continues to...
How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement (driven by particularly high engagement in North America), strong growth...
