Although the modern customer journey spans multiple channels, a brand’s website is arguably the most important. After all, websites are often the first touchpoint: customers will start there to learn about the brand, consider their product or service, perhaps browse...
It’s true—she’s real. There really is a Melissa at Baked by Melissa, the popular and unique New York born bakery known for its seemingly endless varieties of tiny cupcakes, with 14 retail locations and a burgeoning ecommerce business that now outpaces the...
The continued emergence of new technology, devices, and channels has created a huge challenge for marketers. With more touchpoints than ever, the customer journey isn’t the linear path to purchase it might once have been. Marketers now have to understand customer...
NEW YORK, July 11, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced it has been positioned by Gartner, Inc. in the Challenger quadrant of Gartner’s Magic Quadrant for Personalization Engines. Evaluation is...
In this age of instant gratification, it is no wonder that BOPIS (buy online, pickup in-store) has become so popular. The offering creates immense value, both for the customer—who might prefer to save on shipping costs or simply doesn’t want to wait to receive...
