How did the hospitality industry fare this quarter? In Q2, the IgnitionOne Hospitality Industry Report tracked 5.7 million direct bookings, $1.7 billion in total revenue, and an estimated $3.2 billion in lost revenue due to cart abandonment. Relative to the previous...
The modern customer not only expects, but demands personalization. Studies show that 78% of customers will only engage with brand messaging that is personalized. With such high stakes, retailers need to prioritize personalization to ensure that they’re...
IgnitionOne was featured in a report from MarTech Advisor, “Finding the Right Customer Data Platform in An Evolving Market: The Progressive Marketer’s Buyers’ Guide to CDPs.” The report is an objective comparison of CDP vendors in the industry...
With the modern customer owning an average of 6.9 connected devices by 2020, marketers have more opportunities than ever to reach and engage their customers. More devices and channels mean that every customer journey is increasingly complex and unique; marketers need...
Is this the birth of a totally new kind of retail concept — and a sign that retail, 20 years from now, might look (and feel) completely different? It’s The Phluid Project, where the “Ph” references “balance”. Founder/CEO Rob Smith shares...
