Original article by Christopher Hansen for MarTech Advisor Having been in the adtech space for over two decades, I have seen many of the prognostications about the “year of this” and the “year of that.” There is no doubt that in 2018 the noise around Customer Data...
How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...
Every year, new marketing channels emerge just as others fade from relevance. With each new channel, new opportunities emerge for data collection, targeting, engagement, measurement, and optimization. If you downloaded our report predicting the 9 Trends of 2019,...
When Google announced that it was bringing Hotel Ads, its hospitality metasearch offering, under the Google Ads umbrella, the update brought unprecedented opportunity to hotels. Hotel Ads has become an increasingly valuable channel for hoteliers and OTAs alike,...
Original article by Christopher Hansen for TotalRetail If you love fast-paced, heart-racing, stress-inducing drama and intrigue, it’s a great time to be in retail marketing. On any given day, the news vacillates from the impending retail apocalypse to the...
