NEW YORK, April 23, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced its use of Amazon Neptune to further enhance IgnitionOne’s Customer Intelligence Platform (CIP) with amplified identity resolution capabilities,...
Original article by Christopher Hansen for Retail TouchPoints In 2019, Gen Z will surpass Millennials as the most populous generation, comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest...
As the retail industry evolves to the digital era, more retailers are implementing AI and machine learning tools to improve their ecommerce efforts. A study by Juniper Research estimates that retailers globally will spend up to $12 billion on AI services by 2023, up...
Marketers use a range of different metrics to assess the efficacy of their marketing and media spend. One crucial metric is their customer acquisition cost, or CAC. For marketers in the early stages of high growth, CAC is a necessary metric that guides many investment...
What is happening Instagram recently debuted a new feature that enables shoppers to purchase products without leaving the app. The program is still in its testing phase and is currently only available to a limited number of retailers, including Nike, H&M, Revolve,...
