When Google announced that it was bringing Hotel Ads, its hospitality metasearch offering, under the Google Ads umbrella, the update brought unprecedented opportunity to hotels. Hotel Ads has become an increasingly valuable channel for hoteliers and OTAs alike,...
The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...
IgnitionOne was featured in Part 9 of the CDP Explainer Series by MarTech Advisor, titled, “Finding the Right Customer Data Platform In An Evolving Market: The Progressive Marketer’s Buyers’ Guide to CDPs.” MarTech Advisor compiled a comparison of CDP...
How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement, strong growth in leads through mobile devices, and steady interest in SUVs....
IgnitionOne was featured in The Relevancy Group’s inaugural report, “The Relevancy Ring: CDP Buyer’s Guide 2018.” IgnitionOne earned the Gold Award for Technical and Customer Support for our emphasis on agency-type services, and also received three Silver Awards in...
On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law, creating some of the strongest regulations for data collection practices in the United States. Similar to the General Data Protection Regulation (GDPR) in Europe, the purpose of the CCPA...
