The idea of actually mapping out the typical customer journey can be intimidating and overwhelming. It is no longer that linear path to purchase that we learned many moons ago in Marketing 101. There are now so many variables—thanks to the growing number of...
Original article by Christopher Hansen for MarTech Advisor With 80 percent of Americans owning smartphones, QSRs must prioritize mobile marketing. The once-anonymous customer relationship is now one that can be managed. But why does downloading a mobile app for a fast...
To build lasting customer relationships, marketers need to understand who their customers are, what they want, and when they want it. By now, forward-thinking CMOs have recognized the power of Customer Intelligence and how it delivers real-time insights and in-depth...
The competitive nature of omnichannel marketing in the digital era means that marketers are constantly adapting and innovating in response to changing trends. When a new channel or technology emerges, marketers need to be quick to explore its potential for customer...
There’s no time like the present; the old adage encourages living in the moment and taking opportunities as they arise. This approach to life can be difficult to apply to marketing, but in the age of Customer Intelligence, marketers have no excuse. Today’s customers...
eTail West—we’re officially a week away. If your company is sending you to Palm Springs on their dime, it’s your responsibility to do the work before, during, and after the conference. With so much going on, it’s easy to lose track of all the panels, meetups, keynote...
