Original article by Christopher Hansen for AdAge It seems advertising and marketing technology emerged from the basic principle of making the difficult easy. When search marketing was in its infancy and Google had to share the market with Yahoo!, AskJeeves, FindWhat,...
Quick-serve restaurants (QSRs) are embracing the digital era and are starting to experiment with subscription models. Perhaps hoping to replicate the success of direct-to-consumer brands, QSRs are realizing that a subscription program offers the opportunity to build...
What is happening Google has recently announced that by the end of 2019, it will move to a first-price auction model for all programmatic ad buying on its Google Ads platforms. With this announcement, Google joins competing exchanges including Index Exchange, OpenX...
Today’s customer journey spans multiple channels and devices, across a brand’s website, mobile app, physical store, social media. Studies show that 87% of retailers believe that an omnichannel strategy is critical to success, which isn’t surprising given that...
In an era where each person is projected to own an average of 6.9 connected devices by 2020, marketers have innumerable opportunities for reaching and engaging with their customers. Multiple devices and channels mean that every customer journey is complex and unique;...
Original article by Will Margiloff for PerformanceIN The range of engagement channels available to marketers is ever increasing. It’s no longer enough for marketers to rely on a single digital channel to effectively engage with customers. This is especially true as...
