Marketers can learn a tremendous amount from the success that direct-to-consumer (DTC) brands have experienced over the past five years. DTC brands have flourished because of their ability to collect valuable, reliable first-party data. They’ve solidified a brand...
Original article by Christopher Hansen for Retail TouchPoints In 2019, Gen Z will surpass Millennials as the most populous generation, comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest...
Marketers use a range of different metrics to assess the efficacy of their marketing and media spend. One crucial metric is their customer acquisition cost, or CAC. For marketers in the early stages of high growth, CAC is a necessary metric that guides many investment...
What is happening Instagram recently debuted a new feature that enables shoppers to purchase products without leaving the app. The program is still in its testing phase and is currently only available to a limited number of retailers, including Nike, H&M, Revolve,...
Technology has completely transformed the way people shop. While the digital marketplace has been a game changer for all brands, the convenience and sensibility of shopping online have created enormous opportunity for DTC brands in particular. The direct, instant...
Over the last few years, subscription services have been on the rise. Driven almost exclusively by e-commerce brands, today’s subscription economy is rapidly growing—by more than 100% annually since 2013—and disrupting traditional retail expectations in fashion,...
