“Don’t you love New York in the fall? It makes me want to buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.” Joe Fox had it right. There’s something exciting about back-to-school season, full of anticipation...
With the ever-increasing number of devices per consumer, marketers are challenged to track a dizzying amount of online activity to the same person. Consider the average consumer that is researching vacation options: the journey might begin on their mobile device...
With 92% of car buyers researching online before buying a car, it’s no wonder that the automotive industry is looking to transform their online sales. From fashion and beauty to home and tech, all the way down to groceries, more and more consumer goods can be...
2019 has been a challenging year for the automotive industry. Sales are expected to fall by 3.6% in the US, while marketing budgets are predicted to not grow more than 1% in 2019. It’s now more important than ever for automotive marketers to fully leverage their...
Although the modern customer journey spans multiple channels, a brand’s website is arguably the most important. After all, websites are often the first touchpoint: customers will start there to learn about the brand, consider their product or service, perhaps browse...
The continued emergence of new technology, devices, and channels has created a huge challenge for marketers. With more touchpoints than ever, the customer journey isn’t the linear path to purchase it might once have been. Marketers now have to understand customer...
