In the past couple years, the customer data platform (CDP) has been the shiny new toy that data-driven marketers have been getting excited about. It was said to be the perfect solution to every omnichannel marketer’s needs. The CDP was born out of envy; about six...
Data is at the core of any effective marketing strategy. As a wealth of customer data becomes increasingly available, marketers now have the ability to make informed decisions for effective personalization that boosts customer engagement. Last week, we laid out the...
It’s a new year, and changes are sure to come in the digital marketing landscape. The industry is volatile as ever, with the emergence of new channels, new technology, and changing customer preferences. We expect several industry trends to proliferate this year, but...
By now, marketers are well aware of the advantages of artificial intelligence and machine learning when it comes to leveraging and actioning data. Today’s marketers talk about AI and ML often, the terms regularly used as buzzwords when discussing one’s...
Original article by Will Margiloff for MarTech Series As marketers, you’re working with massive amounts of data to better understand real-time customer behavior, navigate purchase intent, and unify multiple touchpoints across devices. How do you qualify which...
In the final part of this series, we take a closer look at the impact that a positive customer experience can have in encouraging customers to complete a purchase and minimize cart abandonment. Tip #5: Provide A Positive Experience It happens too often: after a long...
