Cart Abandonment Series Part 2: DATA-DRIVEN REMARKETING
It’s important to remember that cart abandonment does not equate to disinterest. As we discussed in Part One of our cart abandonment series, the act of placing items in one’s cart does indicate reasonable intent to purchase, regardless of final outcome. Tip #2:...
POV: Facebook to Release 1st Party Cookie Option
What Is Happening Facebook has announced an option for advertisers to help circumvent the ITP 2.0 (Intelligent Tracking Protection 2.0)changes on Apple’s Safari. As a refresher, ITP 2.0 affects tracking domains and limits the use of tracking cookies, heavily impacting...
Cart Abandonment Series Part 1: Right Message, Right Time
With the holiday season approaching, now is the perfect time to demystify the prevalent issue of cart abandonment. Over the next several weeks, we’ll be publishing a series of articles that address some of the most common reasons for cart abandonment, and how digital...
