By now, marketers are well aware of the advantages of artificial intelligence and machine learning when it comes to leveraging and actioning data. Today’s marketers talk about AI and ML often, the terms regularly used as buzzwords when discussing one’s...
Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...
How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement, strong growth in leads through mobile devices, and steady interest in SUVs....
Original article by Will Margiloff for MarTech Series As marketers, you’re working with massive amounts of data to better understand real-time customer behavior, navigate purchase intent, and unify multiple touchpoints across devices. How do you qualify which...
In the final part of this series, we take a closer look at the impact that a positive customer experience can have in encouraging customers to complete a purchase and minimize cart abandonment. Tip #5: Provide A Positive Experience It happens too often: after a long...
