Can you punch above your weight this Black Friday? The holiday season is a critical time to connect with customers and Black Friday is just the beginning. In this report, we examined 2016 Black Friday data to see which industries saw the biggest lifts in conversions...
The automotive industry is transforming at lightning speed and only the most successful brands will find ways to stay relevant. Consumers expect individualized experiences throughout the consumer journey, so leveraging strong personalization tactics and best practices...
Just as retailers begin to gain clarity on what makes millennials tick, a new generation emerged. Take a look at your kids, your nieces, nephews, cousins, the babysitter – this is generation Z; practical, self-reliant, social media obsessed, and armed with billion in...
As retailers begin preparations for the 2017 holiday season, they find themselves on a highly competitive landscape that is becoming increasingly intense.With dozens of new technology—and data-driven approaches for engaging consumers, retail brands will look to...
Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...
