Original article by Christopher Hansen for MarTech Advisor In 2019, marketers need to adapt and innovate their strategies in response to changing trends. Christopher Hansen, COO, IgnitionOne, discusses one of the most talked about trends, the CDP, and what’s next for...
The digital era has transformed marketers’ ability to understand and engage with their customers. With first-party data of each customer’s online behavior, products of interest, demographic and location data and more, the potential for marketers to extract meaningful...
How did the automotive industry fare this quarter? The latest IgnitionOne Automotive Industry Report highlights that automotive marketers should invest in optimizing their strategy on mobile: More site visitors are visiting automotive websites on their mobile phone...
DTC brands like Casper, the successful mattress company, have made names for themselves as the next generation of unicorns. DTC companies’ seismic success has been mainly attributed to their ability to consistently nail the customer experience. Clearly, without a...
Marketers know that a customer can be won or lost with a single interaction. A negative experience is often enough to sour a customer’s impression of a brand, while a positive, engaging experience can inspire affinity and cultivate brand loyalty. While the jury is out...
